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Alfred Homes was founded in 2009 by Managing Director Gregg Joslin.

Scroll down to view information about key people within the organisation.


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With many years of experience in the residential property sector, Gregg has a wealth of expertise, primarily in land acquisition, planning, sales and marketing. When Gregg founded Alfred Homes in 2009, he did so because he recognised a gap in the market for a property company that really did things differently. From day one, Gregg has ensured that Alfred Homes has stood out from the crowd, both in the way they build homes and do business. Specialising in land acquisition, Gregg is the key contact at Alfred Homes for all aspects of land sales.


Martin took over the role of Finance Director at Alfred Homes at the start of 2023.  First qualifying as a Chartered Accountant in 1997, he joins the team following a 25-year career spanning audit, accounting and corporate finance roles within the construction industry and investment banking. Most recently Operations Director and subsequently Managing Director of a large, regional construction contractor,  he brings a breadth of experience and financial expertise to the business.


Chris joined the team in July 2017 following 12 years with Savills Planning where he specialised in the successful delivery of a variety of high profile residential and mixed-use projects throughout the southern region, including many for Alfred Homes, while also chairing Savills’ Strategic Land Group.


With over 40 years of construction industry experience, needless to say Alan brings a wealth of invaluable knowledge and expertise to the role of Construction Director. Having worked with some of the most well regarded house builders in the industry, providing high quality housing for discerning clients throughout the south, at Alfred Homes Alan is responsible for the successful delivery of projects throughout Hampshire and the Home Counties.


Kelly joined as Sales Manager in 2015 and is now Head of Sales, leading our in house sales department. Having spent her career in the property industry,  she has a wealth of experience and knowledge of the housing market and believes in delivering a highly personal and always exceptional level of service to all of our clients throughout the sales process.


Ian joined the team in 2024 bringing in-depth industry experience gained form wide ranging roles within both the commercial and residential sectors. He has worked with some of the largest contractors in the South on a variety of projects ranging from MOD housing regeneration schemes to the delivery of high-end, bespoke residential properties, with responsibility for a series of highly successful, muti-million-pound projects across the region. He was also instrumental in the successful integration of commercial practices following the merger of Vistry and Countryside Partnerships in 2022.


Having joined the company in 2022 as Senior Technical Manager, Steven was promoted to the position of Technical Director at the end of 2023.  Commencing his industry career some 20 years ago as an Architectural Technologist, he subsequently worked with a number of key developers in both the luxury and volume sectors in London and the South East, responsible for a variety of projects ranging from 10 units to 400.  Not only does he bring to the role extensive technical/construction experience but also and in-depth knowledge of Building Regulations and legal procedures.


Victoria joined the team at Alfred Homes in January 2023 following 20 years at Paris Smith Solicitors where she was a Partner in the Commercial Property Department.   Victoria has advised Alfred Homes on all its land acquisitions and associated matters since it was founded in 2009, and has a wealth of experience in dealing with a broad range of complex development matters.


As Non-Executive Director, Dane provides counsel and strategic advice to the Alfred Homes Board.  Dane is a former KPMG Corporate Finance Partner and has spent his career working with mid-market companies, many within the housing building and the wider real estate sector. He has significant experience providing strategic advice to both listed and unlisted companies, debt funders, government and private equity. Dane holds a number of board positions and remains active in the M&A and real estate fundraising market and is also a qualified lawyer.


Helen brings with her 25 years housebuilding experience in sales, marketing, brand and communications to the Alfred Homes team. Helen has held a number of Group Sales & Marketing Director roles in Plc Housebuilders, including Crest Nicholson and Countryside Partnerships. During her career she has also maintained a number of advisory positions at the NHBC, the Construction Leadership Council, Housebuilders Federation and Zero Carbon Hub. She currently provides strategic management and advisory support to smaller housebuilders via the Housing Growth Partnership.